CAP Rules for Detox and Diets

January 10, 2013

The United Kingdom's Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the Advertising Standards Authority. They also offer the industry authoritative advice and guidance on how to create campaigns that comply with the rules. Here are the "Do's and Don'ts" for detox and diet claims.

Weight loss ads


Weight loss tablets

Weight-loss and clothing



This article was posted on January 10, 2013.

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