CAP Rules for Detox and Diets

January 10, 2013


The United Kingdom's Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the Advertising Standards Authority. They also offer the industry authoritative advice and guidance on how to create campaigns that comply with the rules. Here are the "Do's and Don'ts" for detox and diet claims.


Weight loss ads

Testimonials

Weight loss tablets

Weight-loss and clothing

Detox

Hypnotherapy

This article was posted on January 10, 2013.

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